Traditional advertising is not seen in a positive light with most GenY consumers. This generation doesn’t watch much TV or read many hard copy books.  They ignore in-your-face advertising and block pop-ups on their computers.  But, most of all GenY [Read More...]

Author: Lauren Marchi Categories: Industry News

Maintaining a brand is more than having a pretty new logo every year. It’s about knowing what your brand is and communicating that both internally and externally. It’s vital to avoid actions which degrade your brand and when necessary, doing damage control. Remember, it takes years to create a positive brand, but one wrong move and it can be destroyed overnight.

Author: Tony Kay Categories: Tips and Tools