My colleague’s recent post regarding last months World Cup mania made me ponder: Why does the United States not regularly televise soccer games?  Some may argue that soccer is not popular enough to warrant airtime, however I would have to [Read More...]

Author: Nicole Tronstad Categories: Uncategorized

Traditional advertising is not seen in a positive light with most GenY consumers. This generation doesn’t watch much TV or read many hard copy books.  They ignore in-your-face advertising and block pop-ups on their computers.  But, most of all GenY [Read More...]

Author: Lauren Marchi Categories: Industry News

I’ve always had a creative itch, growing up in a family of artists and architects of all different specialties, so when I decided to pursue advertising, everyone wondered why I would choose an industry that bombards the media today with [Read More...]

Author: Lauren Marchi Categories: Industry News