Mobile advertising is catching up to the fast growing mobile market.  In the Mobile State of the Industry Survey conducted by DM2Pro, agencies reported that mobile advertising average spending increased a substantial 80 percent in 2010 from $143,000 in 2009 to $260,000.  This advertising allotment may not appear significant.  However, with the rapid increase of new mobile technologies coming to market and the flexibility and possibilities these devices enable consumers, mobile advertising is at the forefront of the advertising world.

As the mobile market continues to grow, consider incorporating mobile advertising into your brand’s marketing campaigns.  Here are a few effective types of mobile advertising that can be implemented:

Mobile Web Banners – Similar to banner advertisements you see on Internet websites, mobile web banners (located at the top of a page) or mobile web posters (located at the bottom of a page) are advertisements created specifically for website interfaces developed for mobile devices.

SMS Messages – SMS ads are short messages sent as text only messages to mobile phones and can be distributed to a purchased list of phone numbers.  According to the Mobile Marketing Association, SMS advertising accounts for a staggering 90 percent of mobile advertising revenue worldwide.

MMS Messages – With mobile devices now featuring large, color displays, multimedia messages (MMS) are becoming increasingly popular in mobile advertising.  Engaging graphic advertisements are replacing plain SMS text messages.

Sponsorships – Mobile games, apps and videos are viable sources for advertising opportunities. Advertisements can be placed within these mediums, before the applications or web pages load.

Augmented Reality Apps – Applications, like the Layar Reality Browser, use one’s current surroundings to highlight businesses and places of interest in the immediate area. This is a great opportunity for business to consumer companies to list places of business within augmented reality applications. Consumers can gain access to business information, including real-time directions taking consumers directly to a business from their current location.

These are just a few examples of how advertising is penetrating the mobile market. When planning your next marketing campaign, extend your advertising reach by adding a mobile advertising element into the mix.

Tip: To learn more information on mobile advertising, mobile marketing guidelines, or mobile marketing case studies, visit the Mobile Marketing Association website.