Posts Tagged ‘World Cup’

Friday, July 30th, 2010

Advertising vs. Soccer: 0-0

by Nicole Tronstad

My colleague’s recent post regarding last months World Cup mania made me ponder: Why does the United States not regularly televise soccer games?  Some may argue that soccer is not popular enough to warrant airtime, however I would have to disagree.  Soccer is rated the number one most popular recreational sport played by both boys and girls.  Ever since the United States hosted the 1994 FIFA World Cup, there has been increasing interest and support for the sport and several Major League Soccer (MLS) teams have formed across the country.  Flip through the sports channels and you will rarely come across a televised soccer game (unless of course you happen to land on Univision).  Why? Advertising.

A soccer match lasts 90 minutes, which includes two 45 minutes halves with very minimal interruptions.  This leaves very little time for commercials to air advertisement.  In most televised sports, including baseball, basketball, football, and golf – there are regular breaks during the game allowing networks to sell airtime and companies to market their products to viewers.  Unfortunately, the game of soccer is not structured to accommodate standard commercial advertising In my opinion this is one of the main reasons soccer is not regularly broadcasted on TV.

Advertisers and networks should explore alternative advertising methods that satisfy the advertiser and compliment the sport.  In similar fashion to NASCAR, MLS recently implemented the sale of advertising space on soccer jerseys and warm-up gear.  This gives advertisers the opportunity to purchase ad space and place company logos directly on the players, for an entire 90 minutes, not just 30 seconds of air time.  Networks could benefit by incorporating advertisements in the scoreboard graphic overlays or tickers in the bottom of the screen during the games.

As my colleague stated, why should we have to wait another four years to cheer on our favorite soccer teams?  Advertisers and networks should embrace America’s growing love for soccer, by seeking alternative advertising techniques and televising more matches!

Wednesday, July 21st, 2010

World Cup Fever – Why Wait Another Four Years?

by Alex Griffin

The World Cup is over and if you are like me, there is a void left in your life.  Not only am I missing waking up and watching world class soccer, but there is buzz that accompanies the worlds greatest event that just can’t be matched.  The event makes the world feel smaller and allows us to feel closer to our neighbors both near and far. So, why is it that a simple game can bring nations together, bring wars to a halt and make us feel like kids again?  Why must we wait four more years to feel this way again?

I was fortunate enough to travel to South Africa and experience the World Cup in person.  The pride and joy that many of you saw on television, was bigger and better then you can imagine.  The hospitality and kindness that I experienced was something I won’t soon forget.  Meeting so many people from different countries and being able to watch the world come together to celebrate was great. However, the connection I felt to those around me was truly magical.

I’m fortunate in that this was my second trip to the continent of Africa.  My first being a summer abroad when I was in high school, living with a host family in Tunisia.  I was blessed to have parents who saw the importance of introducing their children to other cultures and making us realize that our similarities to people around the world are much greater than our differences. The memories I took away from both experiences will last a life time.  However it made me think: Do I have to travel across the globe to feel that way again?

The answer is no. We can all experience a great connection to one another without ever leaving town.  I encourage everyone to expand your horizons.  Move outside your comfort zone and experience something new.  Whether it is volunteering at a cultural center, teaching English as a second language or hosting a foreign exchange student, there are countless ways we can shrink our world and enrich our lives.  Below are just a few resources which offer these opportunities.  Go out and experience different cultures.  Learn to respect our differences and embrace our similarities.  Let’s not wait another four years to experience World Cup fever!

AFS: http://www.afs.org/afs_or/home

AYUSA: http://www.ayusa.org/

TESOL: http://www.tesol.org/